Remember back when you could paint some toilet paper rolls, cut a lid and give it to your mom as a gift? Or when a drawing would suffice to please dad? Yeah, well, now that your parents are over 50 you may want to look into giving them better gifts. That's the point of this campaign, showing adults creating the types of gifts that kids make, with the 50+ magazine “Générations” as a payoff to remind you to buy better gifts.
Ad Agency : Havas Village Genève
Creative Director: Gabriel Mauron, Patrick Beeli
Art Director: Laura Cross, Simeon Brandner
Copywriter: Arnaud Gerats
Photographer : Guillaume Megevand