Geometry Global set out to warm the hearts of Parisians still reeling from the terrorist attacks. So they brought them music by harmonizing railings throughout the city so people could play Jingle Bells and La Marseillaise.
Sorry if I sound cynical but this just feels like calculated self-promotion which not only doesn't do anything for Paris, or solve the bigger issues of the day, but it comes a few months too late. The guy who lugged his piano over to Le Bataclan to play John Lennon's Imagine had more joie de vivre, and that guy did it one day after the attacks.
Agency: Geometry Global
Creative: Christophe Berlandi, Mickael Charbonnel, Stephane rochais
Production : l'affreux bonhomme
Direction : Oursicate
Sound : Fred Lefranc - Noise Parade