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Bucharest is the location for one of the executive jury sessions with Simina Zidaru, Managing Director & Creative Director Tribal DDB and Ioana Gorganeanu, Head of Marketing and Communications Mastercard Romania, Croatia, Israel and Balkans as the Ambassadors, and Jury Presidents of Gerety Awards in Romania.
The locations for the 5th season of the Gerety awards are London, Chicago, Dubai, Mumbai, Berlin, Bucharest, AUNZ, Madrid, Bogota, and Stockholm. As well as defining the shortlist the executive jury sessions, Jury Presidents select the agency and production company of the year from their country. Mastercard is this year’s festival partner in Romania.
New for 2023: entrants will be able to submit entries for Strategy as well as Emerging Commerce into any of the Gerety cuts for Communication, Media, Innovation, B2B, Health, Pharma, Works for Good, Entertainment, Experience and Humour.
Entries celebrating strategy will show creative examples of the customer journey and strategic planning that redefined a brand or product.
Emerging commerce will show new channels that organically use the Metaverse, NFTs, Blockchain, AI, AR and other advanced technologies and tools to seamlessly support the development of a brand, product or service.
Bucharest Agency Jury President, Simina Zidaru says: “It’s such a personal reward to be part of a movement that not only cherishes creativity, but also women’s power. Being in such an environment makes me extremely grateful for having the chance to build a better future for the industry. Gerety is not only a festival, but a chance to create something different, better, healthier for tomorrow’s world.”
Bucharest Advertiser Jury President, Ioana Gorganeanu, Head of Marketing and Communications, Mastercard Romania, Croatia, Israel & Balkans, continues: “Gerety brings together the best of two worlds: strong, effective, creative ideas that are able to influence people and communities for the better, and women leadership, as it is powered by professionals who have, themselves, changed and influenced the world for the better. I am honored to be part of and excited for this upcoming journey.”
The ambassadors leading the executive jury sessions for the 2023 Gerety Awards include:
Gia Fernandes, Group Creative Director, Dentsu Creative, India
Natasha Romariz Maasri, Executive Creative Director, Leo Burnett MEA, UAE
Amy Kean, CEO, Good Shout, UK
Manuela Villegas, Co-Founder, Sí Señor, Colombia
Gema Arias, Digital Strategy and Creative Director, Kitchen, Spain
Simina Zidaru, Managing Director & Creative Director, Tribal DDB, Romania
Ioana Gorganeanu, Head of Marketing and Communications, Mastercard Romania, Croatia, Israel & Balkans
Kim Pick, Executive Creative Director, VMLY&R, New Zealand
Nina Kurn, Strategy Director & Senior Creative, McCann Stockholm & Nordics, Sweden
Myra Nussbaum, President & CCO, Havas Chicago, USA
Kathrin Jesse, CEO, BBDO Germany
The 2023 Gerety Awards are now open for entries. The full executive jury will be announced in the coming weeks in the meantime you can learn more about the Grand Jury and Ambassadors at www.geretyawards.com
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About The Gerety Awards
Named for Frances Gerety, the copywriter who in 1948 coined the slogan "A diamond is forever”.
The Gerety Awards brings together a jury to select the best in advertising that resonates most
with a female audience, creating a benchmark that is relevant to the market reality, all while
redefining the standard to which advertising has traditionally been held.
GERETY TALKS: Just like the award show, the Gerety Talks series puts some of the marketing
and creative industries true changemakers in the spotlight and at the center of the conversation
for a refreshing take on what leadership looks like. Weekly episodes at www.geretyawards.com
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