The Glad Curb-Side Workout - embrace Garbage Day!

Today, the likeable “Garbage Man” from Glad returns to build on the concept of appreciation for all his loyal Canadian Facebook friends. The 60-second film is reminiscent of an 80s-style workout,  and is part three of the appreciation platform for Glad, following part one “Thank-you” and part two, “The Big Lift”.

 

or Glad, this program, like the others, focuses on appreciation and strength for the Glad bag. The film opens with, the garbage man dressed in his classic coveralls, jazzed up with a sweatband, legwarmers and runners. Pink neon lights and a retro soundtrack make this film a colourful flashback to the classic 80s-style aerobic video.

 

Glad encourages Canadians to have fun with garbage day. Why not squeeze in a weekly workout on the way to the curb? The Glad Strength Training Program is a full body experience, consisting of a series of unique exercises which demonstrates the strength of Glad garbage bags.  

 

The challenge for GLAD has not changed: How do you get Canadians to notice your brand – and even justify paying a premium price for your products – when they’d rather keep you out of sight, smell and mind?

 

For GLAD, the answer is in demonstrating the strength of its products in an unexpected way – making people realize that their bags are strong enough to handle the really tough jobs. And they’re doing it in a way that stands out in a low-interest category.  “Big Lift” and the GLAD ‘Strength Training Program’ continues GLAD’s focus on the category expert, who deals with garbage on a daily basis and appreciates bags that won’t fail– the trash collector.

 

“The Glad Strength Training Program” runs February 19 – March 1, 2019

 

Client: Clorox Canada (Glad Canada)

Vice President Marketing CLOROX CANADA: Matt Kohler                                        

Sr. Lead, Global Insights: Anna Conte                                       

Category Team Lead / Marketing Manager GLAD: Ann Marie Cicuttini                          

Brand Manager: Luis Perez Martin        

Sr. Lead Digital Marketing Manager/ Digital COE: Ariane Friesen                               

 

Agency: FCB Canada

FCB Toronto

Chief Executive Office: Tyler Turnbull                                   

Chief Creative Officer: Jeff Hilts                                            

Chief Creative Officer: Nancy Crimi-Lamanna                   

Group Creative Director – Art Director: Noel Fenn                                         

Group Creative Director - Copywriter: Matt Antonello                                   

Art Director: Elma Karabegovic                           

Copywriter: Jessica Schnurr                             

VP, Integrated Production: Stef Fabich                                       

Producer: Christine Michalejko                                   

Chief Strategy Officer: Shelley Brown                                  

Sr. Strategist: Shelagh Hartford                           

VP Managing Director: Tracy Little                                         

Account Director: Melissa Paulino                               

Project Manager: Adrian Bailon                                                

Director, DP: Scott Drucker                                

1st AD/Line Producer: Sarah Kravetz  

                                

Colourist : Wade Odlum, Alter Ego

Editorial: Rooster Post Production 

Editor: Izzy Ehrlich

Assistant Editor: Taylor McWade                            

Music: Grayson Matthews                                           

 

Media Agency: OMD Canada

Group Director of Strategy: Elaine Lindsay                                 

 

Associate Director of Strategy: Trish Mallaci   

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