Apple’s new Shot on iPhone campaign travels to India, the second most populous country in the world, in a multidimensional portrait of the country’s collective passion for Cricket. Directed by Gary Land and produced by GLP Creative for TBWA|Media Arts Lab, “Our Game” takes the viewer on a journey from skinny alleyways to beachside pitches - all captured on the iPhone. Props for the music selection as well, as usual, the music makes the ad as this was quite a fun choice.
Director/DP Gary Land began as a photography legend in the snowboarding industry, and sports and athletes have been enduring subjects for the director/photographer. Behind each image and film is a physical and emotional story. "Our Game," is no exception - but this time the sport was unfamiliar and the technology hand-held. In other words: a welcome adventure of discovery.
Extensive planning and four filming teams were essential to capturing varied expressions and textures of Cricket with range of players, game styles, and locations.
“It was an honor and inspiration to work on this campaign,” comments Land. “It opened my eyes on so many levels, from the terrific experience of working professionally with the iPhone to the eye-opening wonder of India, and a true enthusiasm for Cricket. It’s the kind of project that changes you forever.”
Land is a founding member and featured talent at GLP Creative, a commercial production company and creative content house featuring award-winning directors and photographers. A combined expertise in broadcast and print makes them a full-service partner to some of the largest brands in the world.
Agency: TBWA|Media Arts Lab
Executive Creative Director: Scott McClelland
Creative Directors: Mike De Trullio & Dave Estrada
Senior Vice President: Vishwajeet Rana
Account Director: Abhinav Deodhar
Managing Director: Nirmalo Wilkes
Int. Business Director: Kavita Kapadia
Account Supervisor: Emily Gale
Executive Producer: Cristiana Ladki
Producer: Joe Maggiore
Director/Director of Photgraphy: Gary Land
Directors of Photogtaphy: Rohit Vohra, Ryan Young, Luke McCoubrey
Producers: Greg Smith, Julia Reagan, Nathan Avila