Will Ferrell pulls an "Energizer bunny" and invades popular Netflix shows like “Bridgerton,” “Stranger Things” and “Squid Games” in this superbowl LVII ad.
The point of this co-branded effort shows up in the tagline eveverybody in.
By lending EV cars to popular shows, GM will get seen more and I suppose, EV cars will be "normalized"? Not entirely clear how these cars will slide in naturally in shows like Stranger Things and Bridgerton, thankfully that's for someone else to figure out.
Client: GM and Netflix
Principal Talent: Will Ferrell
Talent: Jonathan Van Ness, Antoni Porowski, Vanessa Lachey and Priah Ferguson