GMC uses swimwear to attract attention

Three ads with models in graffittied swimwear appear in SI's Swimsuit issue. The ads have no copy besides "Advertisement" at the top corner of the page, and a url to BeyondTheDrawingBoard which shows up on the suits. The link goes to a microsite for GMC touting their new Yukon model.

I'd have to wonder how effetive this ad is. Will guys looking thorugh the magazine at ladies in swimwear (or nothing at all) really notice this is as an ad, or even bother going to check out the url?

Beyond the drawing board

AnonymousCoward's picture