Goodyear - Made / Dale Earnhardt Jr - (2016) :30 (USA)

The Malloy Brothers shot this new ad for GSD&M & Goodyear. It shows the coming of age of NASCAR sweetheart Dale Earnhardt Jr, who has been challenged, tested, and run around racetracks until victorious. The launch of the campaign "Driven Like Jr" signifies a new relationship between Goodyear and the storied driver. This relationship with Dale Jr. gives Goodyear the opportunity to tell a co-creation story in a way no other brand in the category can, one that’s surprisingly parallel. It’s all about the process it takes to create a racing legend, whether that be a man or a tire.

In addition to the TV spot, there is a fully integrated campaign that features Dale Jr as the star of digital and print ads.

Agency: GSD&M
Launch Date: 2/21
Spot Title: “Made”
Chief Creative Officer: Jay Russell
Group Creative Directors: Bill Bayne, Bill Marceau
Art Director: Dale Austin
Writer: Brandon Curl
Executive Producer: Marianne Newton
Director of Integrated Production: Jack Epsteen
SVP/Managing Director: Maureen Barry
Prod Company: Superprime Films
Director: Malloy Brothers, Emmett and Brandon
Editor: Paul Kumpata/EXILE
Photographer: N/A
Stylist: N/A
Art Buyer: N/A
Account Service: Jeff Orth, Dan Martin, Gigi Baffi
Project Management: Sara Rosales, Patrick Soto
Marketplace Planning: Michael Dezso

Agency: Superprime Films
Director: Malloy Brothers
Producer: Roger Zorovich

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