Google Translate "#EveryoneSpeaksFood" (2016) 2:44 (USA)

It doesn't matter who you are or where you are food brings us all together. This branded content features 18 chefs coming together under one roof to create an experience called Small World, celebrating different cultures languages and food. Throughout we see chefs bringing their passion to life and of course mobile device usage as people use the translator to see what it is they're going to eat. It's pretty neat, but it's also a no-brainer. They spent the first 45 second explaining how food is the great cultural uniter. Of course everyone is going to have a good time. And while it may be true that you don't often see Scandinavian and African and Israeli and Japanese cuisine on one menu, it's not like these foods haven't been introduced to each other before. Not to get all nerdy but Brazilian cuisine is already a mixture of African, Portuguese and Indigenous. And we've already endured the fusion craze. So while it's a cool idea, I'm missing the tension and the "so what," factor. It feels less like some grand experiment and more like like one big dinner party at a trendy pop up restaurant in New York. With an app.

Client: Google
Production Company: m ss ng p eces
Executive Producer, partner: Kate Oppenheim
Executive Producer, partner: Ari Kuschnir
Executive Producer, partner: Brian Latt
Director: Josh Nussbaum
Executive Creative Director, PARTY: Masahi Kamamura
Creative Director, PARTY: Jamie Carreiro
Head of production, partner: Dave Saltzman
Project Management Director: Brian Mitchell
Art Director: David Trumpf
Art Producer: Kari Anderson
Project Management Supervisor: Sara'o Berry
Project Management Supervisor: Kathryn Berk
Project Management Coordinator: Jonathan Figueroa
Project Management Coordinator: Zachary Kislevitz
Copywriter: Gideon Jacobs
Copywriter: Cassie Marketos
Designer: Jordan Bruner
Designer: Costa Damaskos
Designer: Stephane Rodriguez
Campaign Video Line Producer: Mike Prall
Campaign Video Production Manager: Jason Reif

Head of Google Brand Creative: Michael Tabtabai
Head of Cultural activations: Cameron Luby
Marketing Manager, Google Brand: Ben Quesnel
Marketing Manager, Google Translate: Jesse Friedman
Head of Brand and Reputation, Events & Experiences: Michelle Rosen Sapir
Brand Marketing Manager: Kyle Gray
Marketing Manager, Social Lab: Jane Hall
Events Marketing Manager: Katrina Lau
Events Marketing Manager: Melissa Luu
Events Marketing Manager: Lorin Pollack
Brand Marketing Manager: Tracy Hepler
Communications Manager: Evan Barbour
Communications Manager: Kara Berman

MP Shift
Co-Founder, The MP Shift: Amy Morris
Co-Founder, The MP Shift: Anna Polonsky

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