Gorton’s Seafood "Trusted By Those Who Know" / Poseidon (2018) :60 (USA)

ALl of the creatures of the sea agree, you can trust that yellow-raincoat clad dude. Mer-bros, which are male mermaids who like to lift conk-shells and do crunches, a castaway and even Poseidon agree: Gorton’s Fisherman is a name you can trust.

The entire series of these quirky characters was shot on White Point Beach in San Pedro, California, and directed by Hungry Man’s Conor Byrne. Legacy Effects, the force behind the costumes in Marvel’s movie franchise, created the costumes for characters of the sea – who were complimented by the same slicker-clad Fisherman introduced in last year’s campaign.

Agency: Connelly Partners
Chief Creative Officer: Alyssa Toro

Associate Creative Director: Carissa Mak

Senior Copywriter: Michelle Ellis

Director of Production: Barry Frechette

Broadcast Producer: Lauren Lukacsko

Production Company: Hungry Man

Director: Conor Byrne

Editing House: Peel & Eat

Editor: Pete Warren

Producer: Joel Walker

Color & VFX: Filipp Kotsishevskiy

Audio Mix: Brian McKeever/Soundtrack Boston

Director of Brand Leadership: Dana Wantman

Account Director: Hillary Williams

Brand Supervisor: Kelley Bolte

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