Greenpeace - Light Bulbs / Owl, Firefly, Moth - poster, Romania

Scala JWT Bucharest brings us this lighbulb-propaganda from Greenpeace.

The line reads;

Unlike normal light bulbs, the economic bulbs save up to 80% more energy.
- If nature could act for itself, what would it choose?

Alex Tamba : Illustrator
Angela Teodorescu : Creative Catalyst
Agency: Scala JWT Bucharest
Alexandra Cantor : Creative Catalyst
Mihai Cojocaru : Executive Creative Director
Andreea Dragomir : Copywriter
Virgiliu Andone : Art Director

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purplesimon's picture

Oh jeez no. The most hackneyed symbol for thinking just got an eco-overhaul.

Make it stop, please make it stop.