Toronto-based production company The Corner Store has signed director Greg Popp for Canadian commercial representation.
Popp specializes in dialogue-driven comedy spots, and has worked with a variety of talent from the sports world, including Peyton Manning, Troy Polamalu, Adrian Peterson, Henrik Lundqvist, Danica Patrick, Roger Federer and Venus and Serena Williams. Some of the brands he has worked with include McDonald’s, Verizon, Bud Light, Head & Shoulders and Jeep.
Popp began his career on the agency side at DDB Chicago, where his work for brewing company Anheuser-Busch won every major advertising honour.
As a director, his work has been recognized by the Cannes Lions, the Clio Awards, the Andys, and he earned a distinction for humour and talent performance at the AICP Show at the Museum of Modern Art in New York.
“Greg’s work is hilarious and he has a knack for capturing great performances,” said Jennie Montford, Partner and Executive Producer at The Corner Store. “He comes from an agency background, which has given him a deep understanding of the creative process. He is a pleasure to work with and a wonderful collaborator. We are so excited to have him join the team.”
In 2014, Popp’s short film, the dramatic thriller Last Shot, premiered at the Newport Beach Film Festival and was a finalist at the Oscar-qualifying USA Film Festival.
The Corner Store is a boutique production company based in Toronto. We represent a roster of Canadian and international directors that covers a wide range of styles, points of view and budget sizes. Our directors’ work spans all manner of broadcast commercials, from comedy, testimonial, fashion and food to animation, special effects, kids, cars and interactive. Our work has been recognized by the Cannes Lions, One Show Awards, London International Awards, Clios, D&AD Awards, Marketing Awards and the Bessies.