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Guaranteed Rate is a mortgage lender and they are advertising on the Super Bowl for the first time.
The spot opens on Athletes working hard and winning in their sports. UFC’s Dustin Poirier, Rose Namajunas, NHL’s Seth Jones, Nascar’s Ryan Newman and U.S. figure skater Starr Andrews are all shown training, working and winning. Then there's Erik Weihenmayer, who climbed to the summit of Mount Everest, as the first blind person to do so. The point? If you believe and work for it, you can achieve it and Guaranteed Rate is here to help you get that dream home.
Ad agency: in-house