"An event, seen from one point of view gives one impression. Seen from another point of view it gives much a different impression. But it's only when you get the whole picture, you can fully understand, what's going on." So you think the skinhead is running away first, robbing a businessman second, and finally you understand he's saving him from a pile of falling bricks.
This classic is consistently voted one of the best commercials of all time, the voiceover was performed by Charles Nove and the ad was written by then copywriter now director, Frank Budges.
Client: The Guardian
Copywriter: Frank Budges
Voiceover: Charles Nove
at some lecture at school many many years ago when I first saw this ad, it was crammed between lots of frilly, special effectsy, loud and funny ads.. I swear, everyone in the whole room.. Our jaws dropped and everyone gasped a little.
This ad was why I do advertising.
SAME! So many people cite this ad as the reason now it's getting funny.