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Gucci - The Exquisite Gucci Campaign (2022) :90 (UK)

“I’ve always been charmed by cinema. For its power to tell stories that can probe human adventure and its drift,” reads the notes from Alessandro Michele on this new Gucci campaign. The release says it "draws inspiration" from Stanley Kubrick's work. Inspired or straight-up copied? It's difficult to tell where the line is drawn these days but no I want to watch every single Stanley Kubrick movie again, and maybe get myself some awesome Gucci platform loafers or an adidas track suit. Whichever. 

Client: Gucci
Creative Director: Alessandro Michele

Art Director: Christopher Simmonds

Photographers & Directors: Mert & Marcus

Models' Make up: Thomas De Kluyver

Models' Hair: Paul Hanlon

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Andreas-Udd's picture

A carbon copy of something that was creative doesn't a great ad make.