H-E-B : “How To Make A Texas” (2016) :60 (USA)

H-E-B make an appearance during the super bowl with this Lone Star State loving ad on "How to make a Texas". It shows home pride of the people, the places, and the traditions of Texas - and despite having never been to Texas, I feel a little Texas patriotic twang in my heart watching this. Either that or I'm just really hungry for some of that BBQ.

Client: H-E-B

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Jorge Inchaurregui's picture

I went to art school in Dallas, so I may be a little biased, even then, it's a great ad. I like it how they made it so inclusive with different kinds of people, they even threw in a quinceañera! It's clear that storytelling today has people at its core.