Handels guerilla campaign to attract students.

Miami ad agency in Gothenburg Sweden sent us this;

Kampanjen började med etiketter på kaffemuggar inne på Handels och har fortsatt med löpsedlar på skolans anslagstavlor, utdelning av tablettaskar och cykelsadelskydd på studenters cyklar utanför universitetet. Man skickar även ut ett DR i samma form och med liknande tilltal.

Quick and dirty translation, to attract more students to sign up before April 15 for the continuing education one year courses of Matrix (management) and Entrepreneurship, Miami stickered all the coffeecups at the school with "Are you awake? Need alert students for Entrepreneurship education" and put "rain covers" on students bikes that read "Out bicycling?" (Swedish idiom meaning "are you lost/confused") offering advice on continuing education.

Ad agency: Miami

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