Hands up if you wear fur!

The image for this anti-fur ad was photographed by Mary McCartney, daughter of Sir Paul and the late Lady Linda and the concept was developed by Jeremy Pemberton from IMP London. This campaign runs nationwide (UK) in November 1999 but there are already plans to translate and run it in Spain and possibly Italy.

Photographer: Mary McCartney

Photographer: Mary McCartney

Photographer: Mary McCartney

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adlib's picture

Graphically it's interesting since it has only one spot colour.