Hankook Tires - The Chase (2008) 0:30 (South Korea)

Agency: Cheil Communications, South Korea
Production Co: Shilo

Shilo Creative Director Jose Gomez explains: "Cheil Communications came to us with the idea of conveying that Hankook Tires allow you to out-maneuver and out-gun your competition. Over the course of about six weeks, we created the spot, which is now airing worldwide. We designed it to appear like a slice from a Hollywood action flick -- and to me, the finished spot epitomizes the classic struggle between good and evil."

Title: Hankook Tires "The Chase"
Length: :30
Debut Date: 4/5/08 in Europe and Asia, 4/8 elsewhere worldwide

Advertiser/Client: Hankook Tires

Advertising Agency: Cheil Communications
City/State: Seoul, South Korea

Production Company: Shilo
City/State: Bicoastal, USA
Director: Shilo
Creative Director: Jose Gomez
Lead Design: Tom Green, Jose Gomez
Editor: Tom Green, Andre Stringer
2D Animators: Tom Green, Jose Gomez, Nate Davies, Eugene Gauran
3D Designers: Ethan Summers, Cody Smith, Trentity DeWitt, Nate Davies, Matt
Foley, Blake Guest,
3D Modelers: Ethan Summers, Trentity DeWitt, Nate Davies, Matt Foley, Blake
Guest, George Longo, Joey Struve
Matte Painter: Dylan Cole
3D Animators: Kiel Figgins, Trentity DeWitt, Matt Foley, David Weinstein
Executive Producer: Santino Sladavic
Producer: Jake Hibler

Music/Sound Design/Mix: Christophe Easleton

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