Harlequin "make a date with a cowboy" (2017) 1:17 (Canada)

Ready for some silliness? Harlequin romance novels (yes, those ) pulled this stunt in a hidden-camera angle spot featuring their most popular male characters including this here cowboy. And the reactions are priceless as they walk into the restaurant for some PDA and food. I suspect most of the stares came less from the fact he was dressed like a cowboy and more from the fact the cowboy was trying to lasso his date with his tongue. Either way, point proven. The ladies in the restaurant liked what they saw.

Client: Harlequin Enterprises
Creative Director, Romance Fiction: Tony Horvath
Senior Director of Marketing, Series & Digital Publishing: Farah Mullick
Director, Romance Publicity & Events: Michelle Renaud
Brand Manager, Retail Marketing: Beth Witkowski

Agency: BBDO Toronto
SVP, Executive Creative Director: Denise Rossetto
SVP, Executive Creative Director: Todd Mackie
VP, ACD, Art Director: Joel Pylypiw
VP, ACD, Copywriter: Chris Booth
Broadcast Producer: Tracey Azzopardi
Account Director: Paul Forrest
Account Supervisor: Zach Kula

Production Company: Circle Productions
Executive Producer: Andria Minott
Director: Timothy Hamilton
DOP: Doug Koch
Producer: Erica Parks
PM: Warren Milando

Post House: Saints Editorial
Executive Producer: Stephanie Hickman
Editor: Stephen Sora

Audio House: Grayson Matthews
Producer: Kelly McCluskey

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