"Harley Spirit. You're born with it." and so as the baby cuts his/her own umbilical cord we deduce that riding harley's is all about freedom. And making mom really worried. Babies are such an advertising trope, it's a little weird at times.
Advertising Agency: Momapropaganda, Brazil
Creative Director: Rodolfo Sampaio
Art Director: Fábio Baraldi
Copywriters: Adriano Matos, Rodolfo Sampaio
Photographer: Raul Raichtaler
Producer: Paulo Gereissate, Fábio Baraldi