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Harley Davidson - Black Sheep - (2006) : 60 (USA)

The rebel black sheep break free to the tune of "Paradise City" by Guns N' Roses, and then join other black sheep roaming the roads. So, you're a rebel sheep, but still a sheep? The idea is of course that Harley riders are different, but here they're just following another herd. Some people love this ad, others see the failed logic.

ad agency: Carmichael Lynch Minneapolis

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