Harrah’s Resort Superbowl LIV - "Funner - More than a place" (2020) :30 (USA)

San Diego-based agency 62ABOVE (formerly known as i.d.e.a.) unveils its Super Bowl ad for Harrah’s Resort Southern California. Produced by Caviar and directed by Benjamin Mege, “More Than A Place” sees the return of Rob Riggle as the ‘Mayor’ of Funner, California. The spot will air regionally in San Diego and Las Vegas during the Super Bowl, with the Vegas spot offering a free room to any Nevada resident over the age of 21 for one night in Funner, CA. 

In the ad, regal Mayor Riggle explains how Funner is more than a place - it’s a state of mind. Showcasing his design and art direction background, director Benjamin Mege seamlessly transports the viewer through purple and gold-tinted scenes of glitz and leisure. There’s a cheeky air to the gloss of each setting, as VFX by Santa Monica-based studio JAMM gild each tableau with a larger-than-life luxury.  

Funner, California was created through the partnership of the agency and Harrah’s Resort Southern California in 2016 and launched with the city's first Mayor, David Hasselhoff. In 2019, Rob Riggle was introduced as the new Mayor of Funner, along with his trusty steed, Albert the Alpaca, at his side.

This ad aired regionally in San Diego and Vegas for the Super Bowl and will run in Southern California starting in March.
 
"More The a Place" - Credits:

Client: Harrah’s Resort Southern California

  Senior Vice President & General Manager: Darrell Pilant 

  VP of Marketing: Beau Swanson 

  Director, Resort Marketing: Amber Lussier

 

Agency: i.d.e.a.

  Creative Director – Austin Lane

  Executive Producer – Eric E. Staley

  Copywriters: Scott Johnson, Austin Lane

  Account Management Supervisor – Sarah Lipton, Jen Ramirez

  Account Assistant Executive – Emma Farrell

 

Production Company: Caviar, LA

           Director: Benjamin Mege - https://www.benjaminmege.com/

           Director of Photography: Damian Acevedo - http://www.damiandp.com/

           Producer: Rebecca Donaghe

 

Editorial: Stitch

         Executive Producer: Mila Davis

         Producer: Alex Hooker

         Editor: Dan Bootzin

 

Audio Production: 740 Sound

Executive Producer: Scott Ganary

Producer: Jeff Martin

Lead Mixer: Chris Pinkston

Assistant Mixer: Brittney Gomez

 

Finishing and VFX: JAMM, Los Angeles

Executive Producer: Asher Edwards

Senior Producer: Ashley Greyson

Creative Director: Benoit Mannequin      

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