Head2Head Shop - rebranded businesscards also serve as roach filters

There are head shops in every neighbourhood in every city across the world. Toronto-based Head2Head wanted to produce a value-added product for their clients that wouldn’t cost them an arm and a leg.
Combining this with the desire to rebrand, Bos, Toronto created a business card that served a dual purpose. Not only does it provide a functional benefit (given that each card contained 5 perforated filters), but it also adds a stickiness factor because the card would be something you’d hold onto and refer to, as frequently as you smoked.

Client: Head2Head Shop
Agency: Bos, Toronto
CD/Writer: Gary Watson
AD: Jennifer Saunders

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