Heads up, Lowe Bull sells Durex condoms with magazine-BJ.

There is no pussyfooting about the subject of what will be done with Durex new fruit flavored Condoms here, with carefully chosen media for the double page spread such as the mags FHM and SL where it'll appeal to the readers' sense of humor, and most likely to be opened up in his lap as shown.
Mbulelo Nhlapo, copywriter at Lowe Bull said: "With this ad for Durex, we tried to promote safe sex without lecturing the sexually active." I think you succeeded Mbulelo, good on ya.

Lowe Bull, South Africa
Mbulelo Nhlapo Copywriter

AnonymousCoward's picture
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CopyWhore's picture

Fucking great! Just hope that lads do actually open the magazine in their laps for the effect to be had...

Dabitch's picture

Yeah... Do guys really sit like that with mags? Maybe.

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