The Heart of the City - Rubbish installation - poster, New Zealand

Colenso BBDO, Auckland set out to discourage people from littering the streets of Auckland - by showing people how much rubbish is dropped around a single bus shelter in one week. Every day the crap thrown about on the streets around this stop was collected and added to the poster - this is the result after a week. Messy people us the bin!

Here is what it looked like day one, and the days after as it filled up.

Agency: Colenso BBDO, Auckland
Nick Worthington : Executive Creative Director
Steve Cochran : Creative Director
Karl W. Fleet : Deputy Creative Director
Simone Louis : Creative
Bradley Averill : Creative
Account service Tash Stichbury

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mpared's picture

Love it !!

mochazina's picture

This is a great idea. Well done.