Heineken - The Chase - (2015) 1:30 (UK)

How do you take your beer, Mr Bond? On a jet ski, after an extended race utilizing elements of physical humor and Austin-Powersesque high jinks? Wait, that's not a pun. That's not a pun at all.

Very silly stuff, indeed.

To be serious for a moment, I am a little tickled that this is the same 'dark, gritty' Bond who we see violently choking a man to death in Casino Royale. But people have short memories. One minute Bond needs to be a stone cold murderer, a psychopathic assassin - because the audience wants realism. But now the recession isn't so bad, we go back to laughable and lovable adventures. Which character do you want? The killer or the comedian? Do we get both?

Enjoy the ad. Santé.

Brand: Heineken
Agency: Wieden & Kennedy, Amsterdam

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Anonymous Adgrunt's picture
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Dabitch's picture

No mention of Hervé Villechaize's (Tattoo) little cameo, after death? Reanimating dead celebrities in ads is getting far too common.

David Felton's picture

I thought it was a lookalike. Good call.

Bernard Sussman's picture

IMDb listed both Herve Villechaize's appearance (either photoshopped or a frame from The Man With the Golden Gun) and that of Harold Sakata (Oddjob from Goldfinger) - but I didn't see him, only the oblique reference of the tophat being thrown.