Heineken - John Turturro / Warrior - (2009) :30 (USA)

Turturro's drinking wisdom: "This is not a beer; this is a sword. Wield it with honor. Or cut yourself off."
The spot will air in 27 top markets during Super Bowl XLIII

Agency: Wieden+Kennedy Portland

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caffeinegoddess's picture

Might be one of the most sophisticated dialogs I've seen yet in a Super Bowl ad.

payote's picture

I thought it bordered on pretentious. Why did Heineken fuck with de Jesus like that?

Hygge's picture

Keep buying Dutch beer!