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Heineken Light: The Search: Karl LaMorte (2016) :30 (Ireland)

Karl LaMorte is a guy whose only ever played villains. An award winning beer that has it all, deserves a spokesman who has it all. Karl LaMorte is not that guy. It's been a minute since I've seen a self-referential ad.

Marketing Manager, HEINEKEN IRELAND: Julie Wells
Marketing Director, HEINEKEN IRELAND Sharon Walsh
HEINEKEN GLOBAL Brand Communication Director Anuraag Trikha
HEINEKEN GLOBAL Communication Manager, Els Dijkhuizen
Agency Rothco
Agency Producer Jessica Derby
Art Director Stephen Rogers
Copywriter & ECD Alan Kelly
Finished Art Gerry Cole
Account Director Eva Nash
Business Director Aoife Moore
Strategy Shane Doyle (MCCP)
Digital Strategy Kathleen Healy
Music Mutiny
Production Company Radical Media
Director Steve Miller
Executive Producer Greg Carlesimo & Ben Schneider
Producer Alexis Carlesimo
Post Production Spot Welders NYC & Screen Scene Dublin
Producer Amanda Slamin NYC &Peter Greene Dublin
Post Production Supervisor Allen Sillery
Editor Dick Gordon NYC
Sound Mutiny Studios
Web Design & Development Rothco

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