Heineken-Pletterpet - 2010 - South Africa

We open on a shot of soccer supporters in the stands at a local South African soccer match in the 1970’s. An overzealous supporter loses his grip on his Heineken and we see the bottle bouncing on the heads of unsuspecting supporters, including that of our main character Alfred Baloyi. Following on from this experience, Baloyi goes on to develop the “Makarapa” – a uniquely South African decorative soccer hat made out of a regular protective hard-hat. Finally we see an older Baloyi in present day South Africa at a World Cup Soccer game where the South African supporters are all wearing Makarapas. As Baloyi claims the Makarapa is exclusive only to South Africa he is interrupted by a Dutch supporter wearing a bright orange Makarapa. We cut to a shot of the Dutch supporters who are all wearing Makarapas decorated in the traditional Dutch colours.

CLIENT/PRODUCT: Heineken TITLE: Heineken Pletterpet AGENCY & CITY:TBWA Neboko (The Netherlands) CREATIVE DIRECTORS:Jeroen van de Sande & Jorn Kruijsen AGENCY PRODUCER: Marije Braber DIRECTOR: Greg Gray PRODUCTION CO & CITY:Velocity Films South Africa EXECUTIVE PRODUCER: Peter Carr & Nicola Valentine PRODUCER: Helena Woodfine DIRECTOR OF PHOTOGRAPHY: Paul Gilpin ONLINE POST PRODUCTION CO & CITY: Black Ginger Cape Town, The Ambassadors Amsterdam EDITOR (& COMPANY): Ricky Boyd / Deliverance Post Production MUSIC (COMPOSER/COMPANY):Sweet Malady – Fat Mama Publishing / Mama Dance Music Library COUNTRY OF ORIGIN: South Africa COUNTRY OF BROADCAST: The Netherlands

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