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Heineken presents Fight Or Flight (2015) 1:48 (Ireland)

It seems like your regular Sunday in Tesco when BOOM, a voice comes over the loudspeaker and it's rugby legend Shane Horgan asking me to flip a digital coin and then all of a sudden some dudes come out wanting me to do the Haka, all ofr a chance to win a VIP trip to the Rugby World Cup 2015. Only two contestants remain and then a real coin is flipped and a winner is chosen and the runner up is suddenly whisked out of frame and I feel like that guy who lost whenever I see stunts like this because in the end it's only interesting if you win and not so much when you don't and even less so when you are watching it.

If I'm ever in Tesco and a voice comes over the loudspeaker I'm gonna be all "no thanks, I just want to get my bananas."

Client Heineken Ireland
Agency Guns or Knives
Exec Creative Director(s) Kevin Keenan
Copywriter(s) Jack Robertson
Art Director Barry Sweeney
Account Management Clare Connolly, Rose Paget
Producer Emma Ellis
Production Company Cashmere Media

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