This ad represents the brand's "You can't eat without it" idea.
It shows how far someone would go to get that last drop of Heinz ketchup.
Advertising Agency: Shalmor Avnon Amichay / Young & Rubicam
Creative Director: Gideon Amichay
Art Director: Yoram Levy, Tal Riven
Copywriter: Yair Sheinberg