Gabriel Ferrer, Alma's senior copywriter, was minding his won business roaming twitter one day when he saw one of Kanye's epic rants. In this particular one, Kanye was complaining about being "broke".
As if. Gabriel Ferrer realized that as much as he loved Kanye's music, he couldn't agree with this and launched "Help Kenya not Kanye" together with Crowdrise. Moving the social media conversation from Kanye's debt to opportunities to do some good in Kenya at the website HelpKenyaNotKanye.com. Snarktastic move, that actually raised money for schools in Kenya too, I love this idea. Also, can we please get an award for case studies already? This one is rapping the case study and I love that too.