Helsinki Region Transport is a true employee benefit

Helsinki-based Agency 358 created a campaign for Helsinki Region Transports employee benefit travel cards. Unlike other so-called employee benefits like a gym no one uses, and free pastry Fridays or whatever, this is a benefit you can actually use. I wish my agency would subsidize my travel., too!

Advertising Agency: 358, Helsinki, Finland
Agency website:
Art Director: Ale Lauraéus
Copywriter: Antti Tähtinen
Graphic Designer: HP Savolainen
Account manager: Veera Kivimäki
Agency Producer: Mari Romanoff
Product & Service Designer: Thomas Hutton
Photographer: Lauri Eriksson / Kuvaamo Oy

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Anonymous Adgrunt's picture
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Tom Megginson's picture

Great benefit, but I find the creative rather superficial. Feels like student work.

kidsleepy's picture

I wonder if the lines are more clever in their native Finnish.

Dabitch's picture

Small details of funny are probably lost on you, the tie for instance reads OY (Finnish for LTD) then FIRMA (Swedish colloquial for FIRM), then AB (Swedish for LTD).

But yeah, I expect the lines read less dry in Finnish.

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