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Helsinki region transport - The walking capital of the world photographed by Will Burrard-Lucas (2018)

Wildlife photographer Will Burrard-Lucas photographed pedestrians in the Helsinki region.

Helsinki regional transport wants to encourage everyone in the metropolitan area to walk more. Walking brings cities to life and supports citizens’ physical and mental well-being. Walking is also a fundamental aspect of using public transport and an important element in urban trip chains. Helsinki regional transport wants to turn the Helsinki region into the walking capital of the world.

Posters were created from images that Wildlife photographer Will Burrard-Lucas shot.

If you check out HSL’s Instagram account and the tags #wildlife #documentary #helsinki #helsinkiarea #walkingcapital #hsl #358helsinki #cocoahelsinki #helsinginseutu #walking, you'll find the collected works from Will Burrard-Lucas.

Burrard-Lucas chose the hundred best photos of the feet that passed him by, the very best of them also became posters, but all 100 were published on the Helsinki region transport services instagram page as well.

When you have great public transport, a ten-minute walk or a twenty-minute stroll between places you need to be isn't inconvenient, it's part of how you get around. Leave the car at home and help Helsinki become the walking capital of the world. 

Wildlife photographer Will Burrard-Lucas
Wildlife photographer Will Burrard-Lucas in his natural habitat

Advertised brand: HSL Helsinki region transport

Advert title(s): Helsinki region transport: The walking capital of the world

Headline and copy text (in English): Throught the lens of Will Burrard-Lucas: Walking capital of the world

Media (see available options below):

Advertising Agency: 358, Helsinki, Finland

Agency website: http://www.358.fi

Agency Twitter account:  twitter.com/358helsinki

Production company: Cocoa & 358 Helsinki

Art Director: Ale Lauraéus

Copywriter: Juhani Ylitalo

Graphic designer: Mark Nurmi

Project manager: Ellen Jabai

Strategist: Verneri Leimu

Photographer: Will Burrard-Lucas

Director: Tom Hakala

Producer: Henri Ollinkari

DOP: Tom Hakala

Production manager: Vera Salomaa & Emmi Gröhn

2nd Camera: Tuomas Nurmi

Boom operator: Taneli Suoranta

Editor: Janne Kilpeläinen

Sound design: Janne Kilpeläinen & Markku Mäkelä

Grade: Joni Kuusisto

Additional credits: Risto Haapiainen, Lauri Eriksson

Published: 05, 2018

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