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Wildlife photographer Will Burrard-Lucas photographed pedestrians in the Helsinki region.
Helsinki regional transport wants to encourage everyone in the metropolitan area to walk more. Walking brings cities to life and supports citizens’ physical and mental well-being. Walking is also a fundamental aspect of using public transport and an important element in urban trip chains. Helsinki regional transport wants to turn the Helsinki region into the walking capital of the world.
If you check out HSL’s Instagram account and the tags #wildlife #documentary #helsinki #helsinkiarea #walkingcapital #hsl #358helsinki #cocoahelsinki #helsinginseutu #walking, you'll find the collected works from Will Burrard-Lucas.
Burrard-Lucas chose the hundred best photos of the feet that passed him by, the very best of them also became posters, but all 100 were published on the Helsinki region transport services instagram page as well.
When you have great public transport, a ten-minute walk or a twenty-minute stroll between places you need to be isn't inconvenient, it's part of how you get around. Leave the car at home and help Helsinki become the walking capital of the world.
Advertised brand: HSL Helsinki region transport
Advert title(s): Helsinki region transport: The walking capital of the world
Headline and copy text (in English): Throught the lens of Will Burrard-Lucas: Walking capital of the world
Media (see available options below):
Advertising Agency: 358, Helsinki, Finland
Agency website: http://www.358.fi
Agency Twitter account: twitter.com/358helsinki
Production company: Cocoa & 358 Helsinki
Art Director: Ale Lauraéus
Copywriter: Juhani Ylitalo
Graphic designer: Mark Nurmi
Project manager: Ellen Jabai
Strategist: Verneri Leimu
Photographer: Will Burrard-Lucas
Director: Tom Hakala
Producer: Henri Ollinkari
DOP: Tom Hakala
Production manager: Vera Salomaa & Emmi Gröhn
2nd Camera: Tuomas Nurmi
Boom operator: Taneli Suoranta
Editor: Janne Kilpeläinen
Sound design: Janne Kilpeläinen & Markku Mäkelä
Grade: Joni Kuusisto
Additional credits: Risto Haapiainen, Lauri Eriksson
Published: 05, 2018