HeluvaGood Cheese "Camping" (2016) :56 (USA)

Someone's in a tree, like a Keebler Elf, except they are rambling about somethin'. Then the ad gets super pervy, which is somethin' I could get behind. In fact the concept of starting with "HeluvaGood night for..." would have made a mighty fine campaign, because you can take this anywhere. They made it all food centric of course, to show off all the myriad things you can do with this cheese but let's face it-- the campers are about to have a threesome, and if you don't believe me then why is there a woodpecker sound effect, huh? Pecker? Wood?
I rest my case.

Agency: New Honor Society
VP, Group Creative Director: Terry Stewart
Creative Director: Tom Nations
Agency Producer: Derek Burr
Executive Producer: Larry Israel
Producer: Beth Martychenko
Senior Copywriter: Zack Swyers

Production Company: Twist
Executive Producer: Alissa Liebert, Jim Geib – President/EP, Amyliz Pera/EP
Director: Matt Pittroff
Line Producer: Steve Blair

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