Hemköp's prices are the same online as they are offline

Simple print ads for one of Sweden's largest grocery stores, Hemköp which has decided to sell its groceries online since it's now 2016 and everything can be had online these days for a price. But Hemköp wants you to know the price online is the same offline. I would totally eat a pixilated tomato.

Client: Hemköp
Agency: M&C Saatchi Stockholm, Sweden

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