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Here East "London's Home For Making" (2015) 1:25 (UK)

Poke created a nine foot tall, three ton robot (hand crafted by John Nolan who worked on some films you might have heard of like Clash of The Titans, and Harry Potter) and this robot details its vision of the future.

The press release describes Here East thusly: "..a world-class creative and digital cluster, and is already home to the studios of leading broadcaster BT Sport. Here East provides a dedicated place for companies and individuals who embrace and pioneer cutting-edge technology, share expertise and are creating the products of tomorrow. It will create over 7,500 jobs, including 5,300 directly on-site and a further 2,200 in the local community, through the impact of using local supply chains and new business generation."

Pretty cool and it is definitely a break through from the normal type of property development. I can't get past the super creepy robot and its "vision." Yeah I know people created the robot but that's not the point. It's a giant creepy talking robot. And when the 9 ft, 3 ton robots rise up and to take over the planet, we'll know where ground zero was, and it was at Here East.

Client; Here East
Agency: Poke

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