H&M's posters with over-tanned Isabeli Fontana gets adbusted in Hamburg.

H&M's latest sumer bikini campaign with an übertanned Isabeli Fontana has been heavily criticized for promoting an unhealthy obsession with tanning. Even though it's obvious by looking at the entire saturated image and Isabeli Fontana's dark tan that a filter was involved in creating this look.

So a street artist in Hamburg decided to remind everyone who look at the posters that this is the case, and the photoshop tool map has been tacked on to the 48-sheet H&M posters. Witty. We get it. She be photoshopped.

Adland is supported by your donations alone. You can help us out by donating via Paypal, Donately or tip us at Liberapay.
Anonymous Adgrunt's picture
Files must be less than 2 MB.
Allowed file types: jpg jpeg gif png txt doc xls pdf ppt pps odt ods odp wav avi mpeg mpg mov rm flv wmv 3gp mp4 dir dcr ogg m4v.