HomePro - We've saved a lot on this poster" - Thailand

Homepro saved
Home poster
Homepro saved

I'm not saying it's terrible, it's just that the "we saved money recycling X when creating a poster"-idea is getting so common the differentiating factor is all in the execution these days. We've seen Willy:s supermarket in Sweden re-run ads from the seventies beacuse "they always lower prices so why create a new ad every time" (which was such a long-winded line the ad pretty much sucked), we've seen Vintage clothing shops re-run old fashion ads with "now available at [store]" at least ten times since the mid-nineties.

Don't mind me, I guess I'm just cranky. Not sure what Homepro does either, since they're using moving boxes, are they selling homes? In that case, the boxes are a nice touch.

Client: HomePro
Agency: BBDO Bangkok
Photography: Visionary Group
Suthisak Sucharittanonta - Chief Creative Officer
Weerachon Weeraworawit - Executive Creative Director
Kajnarong Inpornvichitr - Art Director
Raj Deepak Das - Art Director
Weerachon Weeraworawit - Copywriter

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