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Hometeam Adds Anna Rotholz Management For East Coast Representation; Expands Global Reach & Projects for Fall 2022

While continuing to redefine remote production, Hometeam Global Content continues its expansion with the addition of Anna Rotholz Management for new East Coast representation. Rotholz brings over a decade of expertise working in the East Coast market, having spent the majority of her career as an agent and independent rep working at numerous acclaimed repping firms. She currently represents a diverse roster of production companies including Chromista, tinygiant, HeyBaby, PF100 and more. 

“We're so excited to be partnering with someone as respected as Anna Rotholz,” comments Founding Partner Harrison Winter. “For Hometeam, it feels like a great culmination of this momentum we've built over the past two years working with top agencies and brand clients like Google, NBC, HBO Max, Verizon, LG, L'Oreal, Walmart and Ford.  Signing with a rep of Anna's caliber means we can keep the streak going by continuing to open new opportunities.”

“We love nothing more than joining with our clients as production partners,” adds Co-Founder Lagan Sebert. “We're trying to guide the industry to a place where production can become more practical and with our global filmmaker network paired with the latest technology, you can shoot locally anywhere without the cost, time, and carbon footprint of travel while telling more authentic stories. With Anna as our partner, we hope more clients can be introduced to the Hometeam way.”

“I am thrilled to start this new partnership with Hometeam,” shares Rotholz. “Combining forces with a community of professionals that come from varying backgrounds in our industry really makes for a well-balanced team. Their involvement and pioneering approach to advertising and branded content in terms of creating a smaller footprint and greening the bid is inspiring, and so smart given the world we are living in, both with Covid protocols, smaller budgets and taking environmental impact into consideration- while maintaining an incredibly high taste level.”

During the recent global pandemic that put a halt on the production industry, Hometeam saw an opportunity to reimagine their approach in executing and crafting projects from a more local level. Hometeam’s founding partners brought together two production companies with more than a decade of experience each – Magic Seed Productions and Co.MISSION Content Group – combining their talent networks and remote production experience to build an improved and more efficient method to production on a global scale.

With no time wasted, Hometeam has hit the ground running this year with NBC’s “American Song Contest,” filming show contestants in all 50 states and 6 U.S. territories completely remote while advocating for sustainability in AICP’s panel as active members of Green The Bid. The company co-produced the new Discovery+ show “Conjuring Kesha,” which will premiere on the Travel Channel this October. Off a fresh Emmy nomination for last year’s work on “The Voice,” they shot internationally on the Apple TV show “My Kind of Country” in collaboration with Reese Witherspoon’s production company, Hello Sunshine.

“We've created an innovative model built on a hand-picked global network of the best filmmakers in every U.S. state and 150 countries that aid us in telling more expansive stories without boundaries,” shares Co-Founder, Brandon Bloch. “Anna understands where the industry is headed and it aligns with our forward-looking vision on how we can help her clients answer today's content needs. She recognizes there's a lot of space in the market for a company like Hometeam and we're excited to continue our growth together.” 

 

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