//** * * */
It always begins with running footage, er, I mean, with an impulse.
And then a metaphor. Because automotive advertising is all about metaphors these days.
Whether you are floating with a red balloon, like Mazda diving from the stratosphere in your bathing suit straight into the water.
Hey kids-- the feeling of driving like this can only be achieved during a commercial shoot when they've shut down the road for professional drivers.
The rest of the time, you're stuck on the M25 with the rest of the subcompact EVs.
Agency: Sid Lee Paris