At the Vancouver Art Gallery there's a giant cereal box. The box, more than 32-feet long and over 20-feet high, spiked lots of guessing what might be inside. Turns out, apart from the gigantic round pieces of "cereal", there was a Honda inside. A blue ninth-generation Civic rolled out of it the other day, for the Civic's official BC launch.
The stunt was created by Elvis Communications and Dare Vancouver.
Great example of guerrilla with a tounge & cheek style.
I can't help but draw comparisons to the MINI "Toy Box" campaign by TBWA in Singapore.
Why do we not get great guerrilla here in the USA?