Honda, the fun car prize found in giant cereal boxes.

At the Vancouver Art Gallery there's a giant cereal box. The box, more than 32-feet long and over 20-feet high, spiked lots of guessing what might be inside. Turns out, apart from the gigantic round pieces of "cereal", there was a Honda inside. A blue ninth-generation Civic rolled out of it the other day, for the Civic's official BC launch.

The stunt was created by Elvis Communications and Dare Vancouver.

AnonymousCoward's picture
Frank Masi's picture

Great example of guerrilla with a tounge & cheek style.
I can't help but draw comparisons to the MINI "Toy Box" campaign by TBWA in Singapore.
Why do we not get great guerrilla here in the USA?