RTO+P has created a playful holiday scratch & sniff book just for dogs, called “Is That My Dinner?” for The Honest Kitchen, the healthy, human-grade pet food company. “Is That My Dinner?” will be available nationwide at over 700 retail stores across the country and will contain samples of the brand’s “Embark” and “Love” products as part of the bundle.
There's also a website called, appropriately enough, Is that My Dinner? Here you can grab some redeemable in-store coupons. I'm sure dogs will love it, since they use their sense of smell a lot and all.
Client: The Honest Kitchen
Agency: RTOP+ Partners
Chief Creative Officer: Steve Red
Executive Creative Director: Steve O’Connell
Group Creative Directors: Ryan Scott, Todd Taylor
Art Director: Michelle Maben
Copywriter: Tedd Wood
Producers: Joe Mosca, Meg Dibley, Joe Zoltek
Tech Lead: Aaron Grando
Developers: Derek Little, Megan Reed
Social Strategy: Bryne Hetznecker
Digital Strategy: Uri Weingarten
Account Executives: Perry Morris, Carissa Heller