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Like the plumber, I think "Well, that's one way to take a dump."
Instead of a traditional TV campaign showing aspirational bathrooms, HORNBACH and Heimat are asking the city of Berlin to experience the toilet. In public. And as such have built an actual monument in Berlin’s city centre, dedicated to the tiny throne of the home.
With ‘A monument against silence’, HORNBACH and Heimat are shining the spotlight on the toilet – focusing on its significance to the individual in this modern day and age. To this purpose, they have literally created the ultimate toilet right in the middle of Berlin ’from everything available in the HORNBACH product range’, combined with 3D projections, vibrating sound and tactile materials.
One hundred specially selected guests have been invited to take a seat and share their experiences. Among them, a colon therapist, a scientist, a naturopath, and various members of the public.
Campaign: The HORNBACH toilet. A monument against silence.’
Media (international): digital (video, display, social media), cinema, out-of-home
Agency: HEIMAT, Berlin
Film-Production: BenteleBecker Bewegtbild GmbH
Set construction, sound design: m box Bewegtbild GmbH
Direction: Jan Hendrik Becker, Ulrich Bentele
Music: Perkypark Musik GmbH (Peter Hayo)