It's spring again and you know what that means - gardening! But as we have learned over the past few years, Hornbach does not half-ass their films, so here we are in a fairy tale jungle of sorts, but when we pan out we'll soon discover it's "just" a garden that has been allowed to grow wild (with a little help from Hornbach things). A lush and colorful wildflower garden like this is quite simple to do, dig up the dirt, throw out the wildflower seeds and have some water around and soon you'll have this.
I like it, encourages lazy gardening as mother nature is the best gardener, and the ad encourages the planting of the types of flowers all our friends the bugs, and the bees like. It's a good follow-up to the garden going wild and driving itself to Hornbach which was pretty funny.
Ad agency: Heimat Berlin
Production company: CZAR
Director: Hauke Hilberg