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This ad is like a manifesto against female roles and stereotypes. A woman takes a hammer to a brick wall and instead of taking down "just a wall", she's smashing statues of strippers, stereotypical pink princess girls, and boss men standing on the head of a woman.
The motto: "We never said it would be easy“.
The opening shot is more than a little reminiscent of "Apple 1984", but I suppose that hammer held by a woman will always evoke that.
Ad agency: Heimat, Berlin
Production Company: Stink Berlin GmbH