/** */ HOT magnetic billboard | Adland

HOT magnetic billboard

Take the stars home with you

To position HOT as the cable TV network with the best shows and the hottest stars,
BBR Saatchi & Saatchi Tel Aviv created a 140 meter long magnetic billboard,
onto which it attached over 6,000 cut-outs of entertainment celebrities.
The public was invited to peel off the cut-outs, which they did with great enthusiasm:
the entire display was stripped bare within 2 hours of launch, and was consequently restocked several times.

Ad agency: BBR Saatchi & Saatchi Tel Aviv
Executive creative officer: Yoram Levi
Creative director: Tal Perelmuter
Art director: Uri Dagan
Copywriter: Eliad Friedman
Account director: Yael Ron
Account supervisor: Sigal Tzur
Account executive: Nataly Ziv
Planning director: Amit Koren
Planning supervisor: Shani Goldberg
Launched: October 2009, Tel Aviv

Adland® works best in Brave browser. Adland® is supported by your donations alone. You can help us out by donating via Paypal.
Anonymous Adgrunt's picture
Files must be less than 2 MB.
Allowed file types: jpg jpeg gif png txt doc xls pdf ppt pps odt ods odp wav avi mpeg mpg mov rm flv wmv 3gp mp4 dir dcr ogg m4v.