To promote its “WASD” gaming brand in China, Hewlett Packard China is targeting hardcore gamers with a campaign in gaming magazines and conventions under the enigmatic platform "Gamers Know."
We all know this injury (at least if you are master race) as "The Mark of a True Gamer”, a nod to those who have spent countless hours playing their favourite games but has yet to invest in a proper wrist-rest. With this image HP winks to the gamer crowd, hoping to appeal to gamers in preparation for the release of a series of ultra powerful computers over the next few months.
Client: HP China
Agency: FF GROUP
Ad Title: Mark of a True Gamer
Brand Supervisor: Vikrant Batra
Chief Creative Officers: Fred & Farid
Creative Director: Huang Feng
Copywriter: Jean-Baptiste Le Divelec
Art Director: Alexis Chatain
Agency Supervisor: Ben Chen
Head of Production: Karim Naceur
Agency Producer: Slim Trabelsi
Photographer: Pierrick Jégou
Don't hesitate if you need more information about this campaign.
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