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HP - Discarded / "Evolve"- (2008) :30 (USA)

Director Jonathan Notaro comments, "On one level this spot was fun because of the tonal contrast; our challenge was to move the viewer from a dark and ominous mood to one that ultimately becomes filled with warmth and light. But most importantly, I like the abstraction and subtlety in the execution, the restraint we practiced and the abstract narrative. We didn«t feel like people had to see how everything comes together; instead we used the sequence of close-ups and cutaways to merely imply the story."

Brand New School HP "Evolve"
Air Date:

Ad agency: Goodby, Silverstein & Partners

ECD/Partner: Steve Simpson
Group Creative Director: Hunter Hindeman
Group Creative Director: Rick Condos
Group Creative Director: John Coyne
Art Director: Tim Semple
Copywriter: Jon Wolanske
Account Director: Nancy Reyes
Account Director: Elena Korzhenevich
Assistant Account Director: Ellen Byron
Head of Broadcast Production/Associate Partner: Cindy Fluitt
Producer: Jon Drawbaugh
Business Affairs Manager: Karen Keoleian

Production Company: Brand New School
Director/CD: Jonathan Notaro
Executive Producer: Danny Rosenbloom
Cinematographer: Marcelo Durst
VFX Supervisor: Eric Pascarelli
Storyboard Artist: William Rosado, Brian Wilcox
Line Producer: David Wolfson
Production Supervisor: Jane Van Dyke

Director: Jonathan Notaro
CG Supervisor: Vadim Turchin
3D Lead: Mike Marsek
3D Lighting: Iggy Ayestaran, Aditi Kapoor
3D Animation: Mike Garcia, Matt Guzzardo
3D Modeling: Adam Rosenzweig
3D Tracking: Han Ho, John Kalaigian
Flame Artist: Mark French
Compositor: Marion Ennis, Scott Winston
Editor: Erik Barnes
Senior Producer: Devin Brook

Telecine: Company 3 LA
Artist: Stefan Sonnenfeld

Sound Design Company: Color NY
Composer/Designer: Josh Abbey

Original Music: Wye Oak
Song: "Regret"

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